Athlete Clients

Magnus Backstedt (SWE) - Team Cyclesport.se MagnusMaximusCoffee.com

Magnus has competed at the highest level of professional cycling for over 14 years. He recently announced that he was stepping down from the ProTour and Garmin Slipstream squad to concentrate on our own development team.

A winner of Paris Roubaix, a stage of the Tour de France and the InterGiro Competition among others, he has raced for some of the biggest teams in the world, with the best riders in the world.

Visit: www.magnusbackstedt.com

Fredrik Ericsson (SWE) - Capinordic

Fredrik is the Swedish Elite time trial champion. After combining his cycling and studies in previous years, Fredrik goes into 2009 full time with the Danish Capinordic team. After ripping up the Tour of Ireland and Univest GP at the end of 2008, it will be exciting to see where Fredrik goes from here.

Dan Fleeman (GB) - Cervelo Test Team

A victory in the 2008 Tour of the Pyrenees was enough to net Dan Fleeman a contract with the new Cervelo test team. Dan is an exceptional mountain climber and now rightfully takes his place alongside reigning Tour de France champion Carlos Sastre in this amazing new team.

Visit: www.danfleeman.com

Simon Richardson MBE (GB) - Great Britain

Simon Richardson was a member of the all conquering GB team at the 2008 Paralympics in Beijing. with 2 Golds and Silver to his credit, Simon was awarded an MBE by the queen in the New Years honours list.

Simon was struck from behind by a car doing 60mph in 2001. The accident left him a shattered leg and a broken back in 2 places (which wasn't initially diagnosed). Simon fought his way back to proudly stand on the top step of the podium in Beijing.

We are very proud to have Simon as a member of the Sprocket Promotions Team.

Santiago Rossel

When you look at Santiago Rossel, resplendent in the Stars and Bars of the Cycling Center team, grafting in the toughest school of World cycling on the roads of Belgium, he looks every bit the American dream athlete. However, just a little over 3 years ago Santiago weighed more than 300lbs (136kg)!

A young man who has fought obesity his whole life, after the passing away of his mother he got on his bike and lost the weight, the hard way! No operations, no magic pills. He learned everything he could about his body and now stands on the verge of a professional sports career!

Bullied at school, Santiago has already been through enough in his life that would make most of us buckle, but this young man shows us all how to overcome adversity and channel the negatives into a positive!

An incredible young man with a drive and determination that you see very rarely in this world, he is an asset to any sponsor and an inspiration to anyone who has a battle to overcome.

Visit: www.santiagorosell.com

Kieran Page

Based in Aix en Provence on the Cote D'Azur Kieran Page is a young guy who packs a punch for his size. With six victories in France in 2007 as well as numerous podium and top ten places, he has also carried off many a king of the mountains title. Not bad for someone who was once looked on as JUST a track rider.

Kieran was a member of the Great Britain track programme until the end of 2005. He has a work ethic second to none and has built quite a reputation for himself in his adopted home in France.

Dirk Bockel (LUX)

Dirk made a name for himself at the Olympic games in Beijing. Many ITU triathlons at top level are becoming a bit of a procession until they hit the final run. Dirk used his strength as a cyclist to attack many times, eventually getting away with two others. Coming into the transition there was just two of them in front and while they got caught on the run, Dirks style of racing gained him widespread acclaim as the man of the race.

As well as these performances he has also been a World and European Team triathlon champion as well as having to race 16 World Cups a year for 2 years leading up to Beijing to qualify.

In 2009 Dirk will now step up to Ironman and is currently in New Zealand training for the race there on March 6th. He currently holds the third fastest time ever at 70.3 half Ironman, with no extra training above that for his Olympic distance racing.

He aims to qualify for the Hawaii Ironman in New Zealand and if he does, is aiming for the podium in Kona.

Visit: dirkbockelracing.blogspot.com